Not everyone is born with innate writing chops, but a few writing tips and tricks can help you craft blogs and copy that your customers will respond to and respect. There are so many good writing tools out there — including us! — but this is a good place to start. Before we begin, let’s note that more important than any tips, one must have something to write about. If it’s not interesting to read, if you’re not an expert in your field sharing real knowledge, no flowery language will bring success.
Keep It Simple
Flowery language is actually not a good place to start. Begin with simple language that is easy to understand — and that applies to your title, too. It might seem like click bait works wonders on Facebook, but truth told no one likes to be tricked into clicking through to your blog. Say what you mean, mean what you say, and both you and your customers shall reap the benefits.
Choose One Topic
Decide before you start writing what you’d like to write about and keep the focus clear. Before you post, edit the post! Let it marinate overnight if need be. But read it through and make sure every sentence supports and furthers the topic at hand.
Drop the Sales Pitch
Customers are on your page because they’re considering your product, they don’t need it shoved down their throat mid-article. And new customers? Your writing should prove to them that they need your product because you’re good at what you do, not because you tell them so. Show them by exhibiting expertise.
I think most companies that are serious about blogging are finally realizing that it’s called a “blog,” not a “brag.” —Blogging Tips from the Pros
Get Personal… In Tone
What kind of writing do you like to read? Probably not super-stodgy, formal stuff, we’re guessing. But more importantly, your writing should illustrate your (brand’s) personality, so if you are kind of formal, go with that. But for most of us, formal writing is what we revert to because we were told it’s “correct.” The internet is a whole new frontier, however, and on this frontier, it’s good to be you.
Publish Only Your Best Content
Some people think of writing blogs as “giving away knowledge,” but tweak your thinking to reflect the truth: people don’t “steal” content, they just use it to make sure you have some. So if you’re holding back or posting drivel, your customers will know and they won’t return for more, nor will they think your product can help them!
If grammar is your issue, don’t skip spelling and grammar checks. This might seem like an easy one, but you’d be surprised how many people hit “post” before they take this crucial step. And check out Grammarly, possibly the most helpful app on the planet.
Check out our references and do some extra credit reading:
— How to Write the Perfect Business Blog Post
— An Enchanting Business Blog
— Why No One is Reading What You Are Writing
— Writing a Good Business Blog
— 21 Quick Tips