SEO is a thing. You know this. But what are the common pitfalls and how do you avoid them? What should you be doing instead? You have questions and we have answers. Read on for some common SEO problems and how to solve them.

Terrible Auto-Created URLs

Content management systems (CMS) and blog platforms can create strange or awkward URLs for new content, which is bad news. “‘Messy URLs can hurt your trust and credibility with search engines and users, leading to decreased clickthrough rates,” says Ricky Shockley. ‘Clean up those messy URLs to include a keyword that explains what the page is about, such as ‘dentist.com/dentures.’ Make sure to set up proper 301 redirects on the old URLs.'” (Cio.com) You can solve this problem by editing your URLs manually or changing the settings of your CMS or blog platform.

Lack of Text Content

Search engines rely on text to determine a page theme and categorize your website properly. If there is a lack of text, there won’t be enough data for them to do so! This one’s easy to solve for most business — write some content. If you’re not a writer, hire a copywriter. Point being: both search engines and humans respond to text. Not to mention that if you overload your site with CSS style sheets and images, you’ll run into the next issue, which is…

Slow Page Loads

There are many reasons you don’t want your page to take forever to load, but SEO is one of them. Don’t overload your pages with images or video, and check out Google’s PageSpeed Tools to see where you stand currently. Web hosting can also be part of the problem if you’re growing faster than your hosting services.

Shoddy Navigation

Where are we? Who knows! Page crawlers get lost, too. If visitors are confused by your site’s and move on quickly, search engines will consider your information to be “less than” and categorize you as such. Good initial design and later evaluation by trusted advisors is paramount to avoiding poor navigation, as what’s completely clear to you might be a labyrinth to the potential customer. Keep it simple, seek out expert advice, and use text for navigation instead of images wherever possible.

Keyword Stuffing… Or Lack of Keywords

No one wants to read content that is repetitive and obviously designed to trigger keyword searches. But that said, your site still needs keywords! The issue is balance.

Suppose Justin Bieber is trending. You can probably find ways to use his name in concert with your content, perhaps penning a blog about celebrity dental care. What you don’t want to do is use his name twenty times in content that’s not at all related, just so you can get the impact of the keyword. This will get you into trouble with both search engines and the people who mistakenly find you while looking for something unrelated. —Titan Web Agency

Duplicate Content

Duplicate content is, as you might have guessed, content that appears in more than one place on the internet. This could be internally on your own website or on your site and another. Search engines do not view duplicate content as adding value for search users and will thus filter out of results. Sounds kinda like the opposite of SEO. Original content gets credit while copy-cats get the shaft. Perhaps as it should be? Create your own content and avoid this problem entirely.

Further Reading

What SEO problems have you overcome in your businesses journey?