The term “SEO” is commonly thrown around in web marketing meetings across the world, but what does it mean? How can it impact your business and what can you do about it? Let’s start with the basics.

SEO is an acronym that stands for “search engine optimization.” More specifically, SEO is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. (Wikipedia)

The metaphor of a librarian with access to all the books in the world adopted in this video illustrates the importance of SEO clearly. How do you and your business stand out and get recognized? There are recognized and proven video SEO best practices that website and business owners can adopt in order to increase the amount of people who will be exposed to your brand. No single SEO factor will guarantee search engine rankings, but adopting a couple of recommended optimization techniques can have a positive impact. Since we’re Flatworld Media Productions, let’s talk about three ways that video can be a part of your excellent SEO strategy.

  1. Above all, visitors desire quality content. Don’t you? Bland stock photos and static content don’t entice clicks and scrolls, nor does a wall of text. Enhance your brilliance with expertly crafted photography and videography that is tailored to your brand to keep them coming back for more. Your number one ranking factor should be to satisfy user intent. What are visitors learning about you and about your brand when they visit your website?
  2. Video is the easiest way to make people hang out on your website. The rate at which people leave your domain after viewing a single page can hurt your site’s SERP ranking, but more importantly it also indicates they didn’t see very much of what you do. Video “above the fold,” or at the top of the page before folks have to scroll, is there to catch their eye immediately and keep them focused on your product.
  3. Video is great for linkbuilding. All halfway decent video will communicate useful information quickly, and allow people a chance to sample content, but quality video with a specific marketing goal creates great backlinks to your site and brand. Think about it: you wouldn’t share just any old video or image with your friends and family, so why would your customers? Niche, high-quality videos and images get shared and bring more customers to your door.

Have you integrated video into your company’s online marketing? We’d love to hear about your experiences. And if you’re just starting to delve into your thought process, may we be so bold as to suggest more recommended reading? Read away: Search Engine Land, Shareaholic, and AimClear.